Thought I’d share a little sparring match that went on with a faceless wonder of the celebrity gossip machine today. Kind of made my day, although it was way too easy.
So anyway, I was minding my own business and doing some more research on the “so-called Scandal” when I stopped into justiceforkristen.wordpress.com to check out the comment traffic. And to my surprise, who did I find? None other than Maurice Cassidy himself, who I featured in yesterday’s blog, Two more Faces of the Celebrity Gossip Machine and Our Latest Update on [Five] Rob & Kristen Stories Waiting to Happen. Here’s the comment he added to my blog earlier today.
“Hey guys, it’s me Maurice.
Lovin’ the hatred from you guys.
I was informed about your article and couldn’t help but cry of laughter. Thanks for making my day and as my picture, check my Disqus — it isn’t too hard to see. But yeah, thanks for the love and support. Without you visiting CDL every day, I wouldn’t be able to pay the rent and travel the world, so thanks a bunch.”
Fellow kind of thinks he’s clever, eh? Let’s just say I was more than happy to engage him. Here was my response:
“Yeah I’m sure you are making the rent on our occasional one hit to review your BS. Which is more than the comments you are getting. What is it up to now 7? Wow, better start planning that trip. And as for that photo, we prefer to leave you faceless. We know that you can’t tell much from that big grin of yours but we know you are pretty good at faking it.”
Then I really started to have some fun and all that it took was a few key strokes and a websearch or two. That led to my subsequent comment:
You are a bigger joke than I thought.
Did a little checking at freewebsitereport.org and it seems that:
Celebritydirtylaundry.com was ranked #12,881,151 in the world according to Alexa website ranking. Celebritydirtylaundry.com has Google page rank #3. The estimated website net worth based on its traffic value and online website advertisement revenue alone is around $187 annually. Celebritydirtylaundry.com receives 85 pageviews per day and generates nearly $0.26 in daily ad revenue. Celebritydirtylaundry.com has recently shown a 20.06% in growth in the traffic rank. Celebritydirtylaundry.com has website backlinks from #8 website. Celebritydirtylaundry.com has a popular site score rating of 1 out of 5 Stars. Celebritydirtylaundry.com appears to be hosted in Germany.
Wow 26 cents a day. And that growth, 4 cents more a day. Can’t wait to see where that next trip of yours is going to. Probably into toilet like you and the rest of your BS. So run along, we’re busy. We had over 2,000 page views today. Which is why we are about 7,000,000 websites in front of you. But we do it for truth, not the cash.”
Yep, it’s true. We are about 7,000,000 websites ahead of our fine feathered friend Mr. Faceless at celebitydirtylaundry.com. I was half expecting a snarky response from him after my comment, but the creature has been noticeably absent and silent. LMAOROTF.
But there is a much more important lesson here than knocking some celebrity gossip machine moron upside the head. Go to freewebsitereport.org and do some poking around. What you will find is that pure web-based celebrity gossip sites are not nearly as lucrative as you might think. Hollywood Life comes in at less than a half a million a year, Gossip Cop at only a quarter of a mill, the Enquirer at about $20,000 annually, and don’t forget poor Maurice, they only generate about $187 a year in ad revenue. That doesn’t even cover the costs of keeping the lights on. And if you trifle with their webhits, it may have a far greater impact on them that you might expect.
Which explains why many of these companies that own these celebrity gossip sites operate multiple “competing” sites even though they are actually owned by the same company. That way they can play off an unsuspecting public by regurgitating made up stories and take opposing points of view to stir up controversy, increase webhits, and make more money. Even if it is only $20,000 here and there.
It’s all really about the money. And if you are as old as I am you’ll remember Deep Throat’s advice to Woodward and Bernstein as they tried to unravel the Watergate Scandal: “Follow the money.” That’s why taking a look at a company like American Media, Inc matters. They own The Enquirer, The Star, The Globe, The National Examiner, Country Weekly, Muscle & Fitness, Shape, Men’s Fitness, RadarOnline, and OKMagazine. And you wonder why we hear the same old familiar BS over and over and over again. Suffice to say if you subscribe to any of these publications you might want to reconsider that as soon as possible.
And as my friend Robsten Cuteness, who I met online early on in this “cheating scandal”, taught me, the money web doesn’t stop there. Because she has pointed out the inter-connections between GE, Universal, Lionsgate, Summit Comcast, and the celebrity gossip machine. It really is about the money and some of it is really big money.
Now granted, there are the big boys of celebrity gossip, like People, US Magazine, and Look and they make significant dollars off their webpages, even though their small fries in Universal and Comcast’s media giant world. Look is at about ¾ of a million ad revenue per year, and People and US are well north of a million dollars. But they also supplement that revenue from their print operations and use both to feed each other. However, even an assault on something of their size can translate into an economic impact. It’s just a matter of going on to their websites and seeing who is advertising there. The last thing an advertiser who is paying money for an ad on the internet wants to see is a hostile comment or hear a hostile tweeter storm berating their product or company because of the advertising company they keep.
So just for fun, let’s take a look at our old friend Gossip Cop. Here’s what I learned at freewebsitereport.org:
Gossipcop.com has ranked #10,436 in the world according to Alexa website ranking. Gossipcop.com has Google pagerank #6. The estimated website net worth based on its traffic value and online website advertisement revenue alone is around $230,836 annually. Gossipcop.com receives 105,404 pageviews per day and generates nearly $316 in daily ad revenue. Gossipcop.com has recently shown a 54.28% in growth in the traffic rank. The average page load time is 3 seconds, which is faster than 20% of sites around the world. Gossipcop.com has website backlinks from #3353 website. Gossipcop.com has a popular site score rating of 3 out of 5 Stars. Gossipcop.com appears to be hosted in United States.
Probably not as big as you expected.right? Well, it’s all part of the fabric of the celebrity gossip machine. And it’s high time to tear it up.
And in the meantime, I am still awaiting a further response from our good friend, the village idiot, Maurice Cassady. But I’m not planning on staying up late waiting for it. That 26 cents his site made today probably failed to cover his internet bill and they probably pulled the plug. Maybe now Maurice has the time to do some of that world traveling he was telling us about.
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